Instead of shelling out $5mil for a 30 second commercial at this year's Super Bowl, Heinz is going to give all of their employees the day after the Big Game off. Even better, they're petitioning the government to turn that day into an official holiday!
The Heinz brand doesn’t settle on delivering superior taste or quality, and we don’t believe America should have to settle on the day after the best sports day of the year,’ Nicole Kulwicki, head of Heinz brands.
If you want to sign the ‘Smunday’ petition to help lobby Congress and make the Monday after the Super Bowl a national holiday you can just follow the link and head on over to Petition.org.