84 Lumber was all set to launch their first huge Super Bowl Ad campaign when the NFL Banned their ad which was a full 90 second commercial.
The first commercial reportedly featured a Spanish speaking mother and child having to deal with "The Wall".
Fox said they have a guideline for ads that forbid “advocacy of controversial issues.”
So 84 LUMBER had to make edits...
A league spokesperson said “We review spots to ensure they do not violate our advertising policies. The ad that will air does not violate our policies.”
The edited commercial will still run right before halftime but it won't have an ending... You will have to go to Journey84.com at halftime to see the entire thing