PepsiCo Is Rolling Out Their Own Version Of La Croix

posted by Alex Gervasi - 

La Croix has kind of taken over. Like, if I'm being completely honest with you, I'm drinking one right now. 

That being said, PepsiCo is launching their own sparkling water to compete with the huge brand. 

The New York Times said it was the "most direct attack yet on La Croix."

Check out the announcement in an Instagram post below! They look super fun. 

OH HI, meet #BUBLY, our newest #PepsiCo creation..... We have just announced the launch of bubly, a new sparkling water that combines refreshing and delicious flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories. Cheers! @pepsico_design @bublywater #pepsicodesign #design #beverage #packaging #graphic #art #graphicdesign #branddesign #water #hydration #fun #smile

A post shared by Mauro Porcini (@mauroporcini) on

Alex

Alex

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