Spotify officially pulled an ad which called Justin Bieber the "Latin King" after major backlash from the Latino community.
Latinos have pointed out that the Spotify ad whitewashed the work of the Latino artists (Luis Fonsi & Daddy Yankee) who were truly behind the mega hit. Twitter users responded to the ad by threatening to stop using Spotify and calling it “disgusting.”
“We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as a key cultural moment when music genres crossover,” a Spotify spokesperson told HuffPost via e-mail. “We realized that this could be seen as culturally insensitive so we have pulled those ads.”