Clothing company H&M sparked outrage today for an unbelievably insensitive advertisement in the UK market. How does this happen?
A rep for H&M responded to the backlash in a statement to Pitchfork:
“We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”
But it was already too late...
The Weeknd, who partnered with H&M early last year, cut ties with the clothing company after discovering the ad...