Participants can pee on the advert to reveal a discount coupon for an IKEA crib. Gross. The internet acted accordingly...
ikeas newest spokesman pic.twitter.com/DM5jf5RiLU— chef chuns slander will not be tolerated (@klodowsk) January 10, 2018
So I just peed on the ad above but the only thing that happened was I ruined my phone.........😋— ChuckD_MSB (@ChuckD_MSB) January 10, 2018
Ikea ad manager pic.twitter.com/OxJCHCCHkj— 𝒯𝒽𝑒𝐸𝓇𝑜💘 (@TheEro) January 10, 2018