According to a press release, Rita's Italian Ice anticipates its 600-plus locations will give away more than 1 million cups of its classic Italian Ice. Add Rita's frozen custard to the freebie for $1.
This year Rita's is looking for the best excuse a customer can dream up to escape from everyday life and get in a Rita's line. The winner will enjoy a year's worth of free Rita's and an "Ultimate Hooky Trip" — three days and two nights in Miami, Fla.
The contest will be conducted on Rita's Facebook page. After Rita's select three top candidates, Facebook fans will decide who comes up with the excuse most worthy of the free trip.
All three potential candidates will win a year of Rita's Italian Ice.