Wellness experts will try to sell you just about anything under the guise of it being "beneficial to your health." A new trend has arisen among those with unlimited income, and it involves bathing in alcohol for health benefits.
You'd have to travel to Japan for this treatment. Travel and Leisure did exactly that by making a pilgrimage to Misugi Resort in the Kansai region of the country, a destination that specializes in offering guests tranquil and restorative experiences in a wide variety of forms. A beer bath is one of them...
The brew itself— dubbed “Ninja Beer”— is made with locally sourced rice and grains and brewed with water from nearby natural springs, which mean’s it’s probably coming to a Whole Foods near you at some point.
According to the resort’s co-owner and brewmaster Youki Nakagawa, the beer treatment has benefits such as these:
“The yeast in the beer gives you very smooth skin and the hops have an antibacterial power that is also good for your skin. On top of that, the C02 in the beer is good for blood circulation.”