Little ketchup bubbles for Valentines Day. Okay then.
The lil ketchup pearls were created with the goal of helping ketchup-loving couples have an "exquisite Valentine's Day experience," according to the video. But as it turns out the caviar isn't actually available for purchase.
Instead, 150 Heinz Ketchup Caviar jars will be sent free of charge to a select group of Twitter users.
If you're interesting in winning one, all you have to do is respond to a tweet from @HeinzKetchup_US with your thoughts about the latest concoction using the hashtags #HeinzKetchupCaviar and #sweeps.
I'm sure our buddy Ed Sheeran is pissing his pants over this