She goes by Kelleth Cuthbert, but her real name is Kelly Steinbach. She became a viral sensation after photobombiing several celebs on the Golden Globes red carpet holding bottle of Fiji Water
Why you ask? Because, according to The Blast , Fiji Water and The Wonderful Company “created an unauthorized marketing campaign based off the viral sensation she created at the Golden Globes.”
How did they do that? They “intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign.”
According to the lawsuit, Steinbach / Cuthbert believes she generated more than $12 million worth of brand exposure for Fiji Water, wants them to stop using the cardboard cutouts of her, and to share some of that $12 million-plus she thinks she earned the company.
Statement from Fiji Water…
“This lawsuit is frivolous and entirely without merit. After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated. We are confident that we will prevail in Court. Throughout our history, we have had a sterling reputation working with talent.”
We'll see who caves first, I guess