Ryan Reynolds and Hugh Jackman have quietly had a fake social media feud brewing for about 10 years, perhaps starting when the worked on X-Men: Origins together. Nothing really compares to the fake feud between Jimmy Kimmel and Matt Damon, but hey, these guys are giving it the old college try.
The two decided to call a truce, if you will, and create commercials for their respective brands (Reynolds owns a Gin company, Jackman a coffee company).