SpongeBob Sees Nice Super Bowl Bump

The song " Sweet Victory " got a ton of exposure thanks to its appearance in the Super Bowl halftime show. The song's streams and downloads increased by roughly 566% in the days following the performance.


Pre Super Bowl, "Sweet Victory" was listened to on-demand around 46,000 times a day. On the day of and day after, that number reached 310,000. The song, by David Glen Eisley and Bob Kulick, is featured on the 2005 Spongebob compilation The Yellow Album .

Spongebob's introduction to Travis Scott included eight seconds of "Sweet Victory" as a tribute to Spongebob creator Steve Hillenburg, who passed away in 2018.



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