First of all, there is no superior condiment. That's like picking your favorite child. Even if you have a clear cut favorite, it's just a f**ked up thing to do (MOM!). Secondly, the article in question comes from CloroxCo, the company that OWNS Hidden Valley Ranch! So take these results with a grain of salt (by the way, salt is the OG condiment of them all, and MVP in my opinion).
The article claims ranch dressing has replaced ketchup as the condiment people prefer to use the most...
According to Clorox Co., marketer of category-leading Hidden Valley Ranch, 70 percent of ranch usage now happens beyond the salad bowl – including for dipping pizza, French fries and popcorn. Ranch has also displaced bleu cheese as the dipping sauce of choice for wings, says Jacquie Klein, director of the brand studio that oversees Hidden Valley marketing.
“Ranch is a rising iconic flavor in food and culture today,” said Klein. “It’s found on more than half of restaurant menus and in 75 percent of homes in the U.S. It’s really embedded in our culture. We have more than 5 million Twitter conversations a year. We always love to see Hidden Valley Ranch fountains at weddings and mini-kegs at backyard barbecues.”
Hidden Valley, the front runner in the ranch category, reportedly had around $550 million in sales during its most recent fiscal year. Ketchup brands combined reportedly had $833 million in sales. So the verdict is still out on which condiment is more profitable, at least.
Some of the reactions on social media are pure gold though...
WHAT SAY YOU?!?! Is ketchup still King? Or has ranch stolen the throne?! If you ask Ed Sheeran, KETCHUP IS F*CKING KING...